ICON Project, Ashdod High-Tech Park

Project Overview: Investing in Advanced Mixed-Use Development

2026 Update: The Ashdod Municipality has unveiled new planning objectives for the complex and its new name: the Metropol Complex.

The project is a high-tech park and business-supporting residential area that combines leisure and entertainment centers with housing to create an innovative work and living environment. Over 2,000 apartments are in planning, alongside commercial and office spaces. The Ashdod Municipality is currently working on a new master plan that anchors these principles while the project simultaneously proceeds through the detailed plan track according to the planning principles set by the city.

Why Invest in Ashdod High-Tech Park?

The surge of high-tech and mixed-use complexes is reaching Ashdod, allowing you to enjoy unique advantages compared to other areas in the country. The new high-tech park in the port city of Ashdod is destined to become the largest high-tech center in the south and a major attraction for the entire region.

The primary goal of the municipality and the developers is to turn the complex into a futuristic and innovative district that blends industry, commerce, employment, residential, and leisure. The park is designed to operate as a multidisciplinary technological hub, combining residential areas, entertainment centers, and leisure with startups, technology companies, and academic institutions.

Urban Vision and Planning Highlights

In 2023, the municipality published a dedicated policy document clarifying the planning and development principles of the complex. This document reflects the vision of transforming the high-tech park into a mixed-use complex and a unique innovative center in Israel.

• International Hub: Developers aim to attract global corporations to the complex.

• Architectural Harmony: Projects in the park are planned to "speak to each other" to ensure maximum quality and design uniformity, conveying innovation and progress.

• Sustainability and Connectivity: The plan emphasizes systemic planning that integrates future urban needs with sustainability principles, including bicycle paths, advanced transportation accessibility, and a balance between infrastructure development and nature preservation.

A Strategic Location and Supporting Infrastructure

Spanning 133 dunams, the park is centrally located in Ashdod. While the original plan designated this area for commerce and offices only, the municipality is now supporting a significant change in building rights—including an increase of up to 650% in building volume, with an integration of approximately 30% for residential use.

• Transportation: Located near the Ashdod-Ad Halom train station, with easy access to major traffic arteries such as Highway 4 and Highway 41.

• 24/7 Activity: The mixed-use model ensures a vibrant, active environment around the clock, which improves quality of life, saves time on traffic, and contributes to the local economy.

ICON Business Center – A Unique Investment

The ICON project optimizes the mixed-use vision. Instead of a traditional 8,400 sqm office building, the new design aims for a 32,500 sqm structure including offices, residences, and commerce. This provides a dynamic work environment with diverse spaces for collaboration, meetings, and business events, alongside residential units.

Opportunity for Expanding Building Rights

The policy document published by the Ashdod Municipality in June 2023 defined significant rights expansion. Investors who purchase land in the project will be partners in the added rights—both in offices and residential units—allowing for increased value and profitability without needing to invest extra effort.